British lifestyle influencer Sophie Hinchliffe, aka Mrs Hinch, has signed to Dundas Communications, where David Robson is her publicist.

Hinchliffe, who shot to fame on Instagram in 2018 and hit three million followers on the platform earlier this year, is renowned for her cleaning tips and hacks, and is the author of books Hinch Yourself Happy: All The Best Cleaning Tips To Shine Your Sink and Soothe Your Soul and Mrs Hinch: The Activity Journal.